RECORD'S BROKEN AT THIS YEAR'S
BLACK FRIDAY & CYBER MONDAY WEEKEND
Record’s broken at this year’s Black Friday & Cyber Monday weekend
Black Friday weekend is one of the busiest times here at Bray Solutions, and this year it did not disappoint.
We managed to process 3795 orders across our two sites over the weekend alone, beating last year’s sales by 1832 orders – a substantial amount!
One big difference that we noticed was how busy Cyber Monday was, producing a mind-blowing 2324 orders in one day alone. In the past, Black Friday has been the most hectic shopping period, but it seems with the sales becoming more of a weekend-long event, customers are taking advantage of this and shopping over the weekend.
What is Black Friday and Cyber Monday?
What once was an American tradition of sales, the day after Thanksgiving to mark the start of the holiday shopping season, has snowballed into massive retail discounts across a whole weekend and in some cases the whole of November! In recent years it has become an online shopping phenomenon that online businesses can no longer afford to miss out on. Even offering small discounts across your website can get you involved.
Cyber Monday has always been an online affair, still falling the Monday after Black Friday it was introduced to help smaller retailers to compete with the more prominent names. However, as guessed, they soon joined in on the weekend-long retail frenzy. It’s no wonder we are now unable to differentiate the difference between the two dates, with some companies having week-long and even month-long sales!
How we have been affected
Being in the third-party logistics industry, we are greatly affected by the weekend deals by our customers providing sales for their customers for the weekend-long event. This year saw a rise in sales from the week before Black Friday and through to the end of Cyber Monday week, continuing through for the lead up to Christmas.
We can help you run your Black Friday sales in time for 2020. Call us on Phone: 01780 784875 or email us email@example.com
As a 3PL company, we understand the importance of being efficient, accountable and environmentally friendly and so have invested in systems to help.
Focus of the month: Health & Safety at Bray Solutions.
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