Ecommerce Retailers of 2018
Retail spending in the eCommerce sector is soaring.
Since 2007, eCommerce has constantly been on the rise around the world. From approximately $30 billion in 2007, it reached a high of just under $100 billion by Q4 in 2017.
The top UK eCommerce retailers of 2018 are some of the most successful brands in the world. How has this happened? It can take years of hard work or a company can just boom overnight. It all depends on user experience (UX) and providing an efficient and enjoyable shopping experience for the consumer. In this blog, we discuss a few of the best UK online retailers from the last year and what we can learn from them.
We all know that Amazon has been an absolutely huge success story since its quiet launch in 1994, when they only sold books. Since then, the website has become a worldwide phenomenon selling anything from clothing to perishables which you can receive only a few hours after placing an order.
Amazon has become one of the world’s largest eCommerce companies, accounting for around 44% of total eCommerce sales in 2017. (*)There are a number of reasons as to how Amazon managed to gain this top spot amongst other popular eCommerce sites. But, a strong UX makes it easy for eCommerce customers to find what they’re looking for and move further down the conversion funnel which, generally speaking, results in more sales.
ASOS is rising
ASOS is a British fashion eCommerce site which has blown up in recent years too. Surprisingly, the site has been running for 19 years this year. ASOS increased their 2017 profit by 28% (*) and, although they had a little financial wobble last year, they show no signs of losing their strong position in the online fashion marketplace.
One of the main areas driving ASOS’ business is its focus on new and fresh products which are showcased online on a regular basis. ASOS continually offers new products with between 2,500 and 7,000 new items being added to the website every week, according to Edited. With this continuous and advanced knowledge on the latest trends, it’s no surprise that they are at the top of the online fashion leaderboard.
The worldwide phenomenon which is ASOS grew substantially on social media through creative campaigns and the promotion from top influencing celebrities just as Jessica Alba. This helped to grow their Instagram account to a huge 7.9 million followers. Influencers have helped encourage ASOS to be respected by millennials, which is their target demographic.
Watch out for that Gymshark
Named Britain’s fastest-growing company by the Sunday Times Fast Track in 2016, Gymshark dines on the tale of how a 19-year-old college student became the Founder and CEO of a million dollar clothing brand overnight.
They have some impressive stats on growth to back that up too. Gymshark grew by more than 200% year on year and hit £41M in sales in 2017. (*) With the new trends of health and fitness in 2019, it’s unquestionable that a stylish brand focusing solely on gym gear for every age, shape and size is going to continue to be popular.
The race between eBay and Amazon
Founded in 1995, eBay is one of the oldest businesses on the internet. It is one of the few eCommerce sites which has been profitable nearly every quarter since its launch. With its similarities to Amazon, the two have always gone head to head in the world of eCommerce. But, which came out on top in 2018?
eBay currently boasts 177 million buyers and over 25 million sellers.(*) It seems as if it is only continuing to grow as technology advances too. These days, there are many eCommerce platforms to sell on, including sites such as Shopify. But, the two powerhouses of eBay and Amazon still retain their stronghold. But, who knows what 2019 will bring?
The UK eCommerce industry is ever changing and growing, especially since the decline of physical stores on the high street. Everything is online now and available at the touch of a button. Consumers also couldn’t be happier to leisurely browse shops in the comfort of their own homes.
Are you running an eCommerce site? There are a few things you could learn from the UK’s top eCommerce retailers. Bray Solutions can help you with anything from pick and packing orders to the logistics of your products. Get in touch now to find out more.
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