Machine learning is encroaching on us quicker than ever. It offers many benefits, from large scale data processing to automating daily tasks to free up human hours for more personal aspects.
It also provides a layer of data security, as the amount of data seen by humans is minimal and heavy layers of encryption can be applied to a machine, unlike a human.
Time-saving opportunities
Within every supply chain, the demand for same-day or next-day delivery is an ever-present developing industry. Quick turnarounds in logistics is an essential service now, not a luxury. Consumers seem to perceive same-day delivery as attractive if it costs less than seven to eight percent of the basket value and conversions are more than 30% once the shipping cost is less than seven percent of basket value.
Utilising machine learning in your supply chain can help to speed up order picking and packing, for locating items, and in warehouses equipped with robotics, bringing orders for fulfilment.
Instant updates
We’ve all had a shipping notification, whether that be in-app, text or email. Artificial intelligence (AI) is a massive part of this; no longer is a human required to update the order status manually, it is pushed through a sequence using barcodes, locators and NFC tags.
Both you and the customer can instantly see the location and status of any one order at any given point in time. Without AI, this would be a lot trickier.
Problem-solving
According to a survey, North America is facing a lack of suppliers’ consistency in terms of delivery and quality performance. It has been observed that a lack of skilled labour is the most significant problem in the area.
Machine learning forecasts errors that can help reduce issues up to 50% with the help of ML techniques. In turn, this helps with the labour issue, as consistent problems are shown with in-depth analytics and reporting.
You can also track areas of problem, such as a specific retailer or distribution centre proving to be consistently problematic. Using AI to automatically generate notifications to stakeholders, management, and relevant persons can minimise admin tasks massively.
Security breaches
Security within the supply chain is a massive issue, especially as cybercriminals become more and more sophisticated. From DDoS attacks to ransomware, there are many techniques used to restrict access or gain data illegally.
Machine learning can help by enforcing stringent security measures, learning user behaviour to create an alert system of suspicious activity, even down to fraudulent payments.
You can then authenticate, in a multi-factor way, suspicious activity and prevent cyber-attacks at the outset, rather than them going undiscovered for hours.
While it may seem scary, machine learning and artificial intelligence propose many benefits for 3PL.
get in touch
To discuss working with Bray Solutions and how we can support you
contact us via 01780 784875 or email: info@braysolutions.co.uk.


The Importance of Returns Management
The Importance of Returns Management What is returns management? Returns management is an important process in day-to-day fulfilment operations. It involves correctly and efficiently processing returns which in turn benefits both the business and the customer....


Case Study – Banding Millions of Bags for a Major Supermarket
Case Study - Banding millions of bags for a major supermarket In this blog, we look back at how we carried out another monumental contract packing task for one of our customers. The assignment put forward was to band just under 5 million bags together in...


Delivery Duty Paid (DDP) vs Delivery Duty Unpaid (DDU)
Delivery Duty Paid (DDP) vs Delivery Duty Unpaid (DDU) Since Brexit, shipping goods outside of the UK has become increasingly difficult. There are many internal checks and fees included in transporting the goods to your customers. Two main fees that must be...


The Importance of Inventory Management
The Importance of Inventory Management Inventory management is a crucial part of your business’s success. Efficiently managing your stock will decrease the time it takes for orders to be fulfilled and will increase accuracy. Your inventory may be manageable in...


Case Study – Relabelling over 8 million packs of seeds & nuts
Case Study – Relabelling over 8 million packs of seeds & nuts Early November in 2022, we had a client contact Bray Solutions with a huge rework task that they needed to carry out and complete within a 3-month window. The task was to relabel over 8 million...
Our complete third party logistics services include:
3PL
Fulfilling orders so your customers receive what they want when they want it.
CONTRACT PACKING
Reworking your products to the highest quality following your specifications
TRANSPORT
We hold accounts with many major national and international couriers.
STORAGE
Warehouse storage options that give your business time and space to grow.